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Making an

Impact

In 2005 we ran our first ever Ideathon with Childline, the charity that provides a free 24-hour counselling service for children in the UK.

The impact from that pioneering group of leaders is still being felt to this day. The charity went on to transform itself through a merger with the NSPCC as a direct result of the recommendations made by the group of leaders.

Ideathon has now made a real and significant difference with over two hundred charities in the UK and around the world – UNICEF, British Heart Foundation, Comic Relief, Teenage Cancer Trust, Help For Heroes – to name a few.

It has also inspired and built the collaborative confidence of nearly two thousand leaders from more than one hundred organisations.

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The Challenge

How can Unicef UK encourage more mobile telecommunication companies to undertake processes that integrate the rights of children?

The Impact

A ground breaking collaboration with Vodafone was quickly established based on the ideas generated in the Ideathon. The shared goal was to use the upcoming Mobile World Congress to establish a telecoms sector-wide partnership to address the impacts of the sector on the lives of children.

Feedback

“So many amazing ideas! We’re really excited about where this could lead”

Simon Pickup, Head of Child Rights & Business, Unicef UK

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The Challenge

How can Mencap increase the employment rates of people with a learning disability living in the UK?

The Impact

A radically new and creative way to illustrate the financial and non-financial benefits of employing people with learning disability to both emotionally and rationally engage employers and government to act.

Feedback

“The ideas and enthusiasm from the Ideathon have made a huge impact and was one of the highlights of our year”

Jan Tregelles, CEO, Mencap

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The Challenge

With only 15% of people with autism in full time employment, how might National Autistic Society highlight the business benefits of partnering with the charity to become ‘autism friendly’?

The Impact

High Street fashion retailer River Island were identified and secured as a key partner to help raise the levels of autism understanding which included making two of their flagship stores ‘autism friendly’.

Feedback

“Ideathon was incredibly invaluable and exciting. We couldn’t wait to get started with the ideas that were generated”

Mark Lever, CEO, National Autism Society

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The Challenge

What external opportunities should the British Red Cross be pursuing to help us deliver on our new five year strategy – Saving Lives, Changing Lives?

The Impact

The British Red Cross implemented a new technology and public affairs strategy to reach a wider audience in a more accessible way. This resulted in the development of an App to educate users in emergency preparedness and to share information more effectively. The British Red Cross also introduced more universal messages to align with the wider work of the Red Cross.

Feedback

“The Ideathon was a great sounding board and also resulted in a number of long held initiatives that had yet to take flight or were in the early stages of consideration. It also helped us introduce new people to the Red Cross who we now like to think of as friends!”

Nick Young, Chief Executive, British Red Cross

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The Challenge

Help for Heroes – what next?

The Impact

Building on the ideas from the Ideathon session, Help for Heroes undertook a review of their staffing structure and recruited a number of more experienced staff. This enabled CEO Bryn Parry to focus on more strategic challenges and opportunities.

The charity also undertook a review of their trustees and appointed a non-executive Director who brought retail experience to the board. Help for Heroes also merged their Tidworth and Downton offices, enabling further expansion and better communications.

Feedback

“Ideathon was a very useful experience for us. We have already implemented quite a few of the ideas. In particular, how we improve the way we reach out to the wider ‘wounded family’.”

Emma Parry, co-founder of Hero for Heroes

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The Challenge

How might we generate income from our existing assets, in light of our current capacity?

The Impact

A new training and consultancy offer was developed that reframed how Contact A Family pitched their expertise in working with parent carers for the corporate sector workforce.

Feedback

“As a result of the Ideathon session, we were able to work with different organisations to test our corporate partnership propositions and get feedback. We now have a fit for purpose approach, ready to take to corporate partners.”

Amanda Batten, Chief Executive Officer, Contact A Family

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The Challenge

How can we encourage smaller charities to collaborate with us in the fight against brain tumours, making every penny count and avoiding duplication?

The Impact

The Brain Tumour Charity appointed a new team whose responsibility is to develop, grow and consolidate relationships and partnerships with other charities. In addition, the team engaged with internal stakeholders to ensure they maximised the different networks within the sector.

They also recruited a research Professor to the main board, who acts as an advisor on knowledge, research and impact of the charity.

Feedback

“We have listened and recognised that we can change. We have tried something today that we wouldn’t have done before, stepping away from being a professional/corporate charity to spending quality time on how we can do more together.”

Sarah Lindsell, Chief Executive Officer, The Brain Tumour Charity

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